2013 Ford ATLAS Concept

Mid-January of 2013, Ford introduced the Atlas pickup concept. In designing the Atlas, Ford put everything that pickup owners want in a truck - and them some. The Ford Atlas boasted the capability and fuel economy that truck owners desire, without compromising on comfort. Trust us, there's no shortage of amenities in this pickup, which includes many new features designed to enhance the experience for driver and passenger alike. Crisp, clean leather seating, auto sensing high beams, rain sensing windshield wipers, 110 volt cargo and interior outlets, and all the usual electronics and gadgets that Ford owners have become accustomed to. The Atlas' stylish and futuristic appearance is finished off with a set of LT325/50/R22 tires (a nominal 35 inches tall) wrapped around 22 inch alloy wheels.

Despite having more bells and whistles than the most luxurious of Lincolns, Ford's Atlas has plenty of unique features aimed to make life a little easier for those who need a truck that can work hard. Tailgate assist, integrated cargo cradle, trailer backup assist, dynamic hitch assist, a 360 degree field of vision camera (to paint nearby obstacles), integrated under body hidden cargo ramps, and no shortage of lighting in and around the truck bed. To promote fuel economy, the Ford Atlas also introduced many innovative features, such as automatic start and stop, active grille/wheel shutters, power running boards, and even a drop down front air dam to keep its next generation EcoBoost engine sipping fuel. Eventually, many of the Atlas' styling cues would be integrated into the aluminum bodied F-150 platform. The one-off concept would not reach a production phase itself.


Ford Atlas Concept Specs


Ford Atlas Concept, introduced January 15th, 2013


Crew Cab, 150 inch wheelbase, 78 inch track width


Next Generation 3.5L, twin turbocharged EcoBoost V-6


6 speed Ford SelectShift automatic transmission


22 inch alloy wheels, LT325/50/R22 all terrain tires (nominal 35 inches tall)

Unique Features:

• Automatic engine start-stop technology, allowing the engine to use less fuel during stop-and-go traffic.
• Active grille and wheel shutters automatically activate and highway speeds to decrease aerodynamic drag and increase fuel economy.
• Power running boards retract when driving and automatically deploy when needed.
• Drop down front air dam activates at highway speed to increase aerodynamic efficiency.
• Integrated tailgate step, cargo cradle, and no shortage of tie downs in the bed.
• Trailer backup assist and dynamic hitch assist allow for easy maneuvering and turn hitching up into a single man operation.
• 360 degree "point-of-view" camera helps identify obstacles in tight spaces.
• LED headlights, tail lights, mirror lights, and cargo box lighting for maximum visibility.
• Hidden, under body cargo ramps; loading your ATV has never been more convenient.